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RSS MarketingExperiments

  • Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center
  • Adding Content Before Subscription Checkout Increases Product Revenue 38%
  • Mental Cost: Your customers pay more than just money
  • Heuristic Cheat Sheet: 10 methods for improving your marketing
  • Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion
  • Conversion Optimization Testing: Validity threats from running multiple tests at the same time

RSS Your Guide to the Social Media Jungle

  • How to Customize Your Instagram Story Highlights Cover
  • 12 Overlooked Facebook Features That Help Marketers
  • How to Use Facebook Lookalike Audiences With Custom Audiences
  • How to Use Facebook Ad Dayparting to Optimize Your Results
  • 6 Instagram Stories Design Tools for Marketers
  • How to Host a Facebook Watch Party in Your Facebook Group
  • How to Reshare an Instagram Post to Your Instagram Stories
  • Instagram Rolls Out Focus Portrait Mode
  • Predictive Analytics: How Marketers Can Improve Future Activities
  • How to Research and Plan Your Blog Content for a Year
  • How to Use 4 Twitter Analytics Tools to Improve Twitter Ad Performance
  • How to Manage and Analyze Your Social Media Marketing in 1 Dashboard
  • How to Use Customer Lifetime Value to Clone a Facebook Audience
  • Facebook and Instagram Data and Privacy Updates
  • How to Combine Facebook Ads and Content for Better Results
  • Chat and Messenger Bots: New Research for Marketers
  • How to Create a Facebook Local Event for Your Business
  • How to Use Instagram Type Mode in Instagram Stories
  • How to Optimize Facebook Ad Bidding: Clicks or Impressions?
  • Facebook New Subscription Service for Creators and Pausing Messenger Chatbots

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